I Want To Break Free Essay - 2065 Words

Imagine a meadow. Except for a few splattering of trees here and there and that too far in-between, the meadow is devoid of any other structure or cover. Now imagine the whole of the living humanity standing in this meadow. The sky is overcast, with grey clouds all over. A cold icy rain is steadily falling – a drizzle in some parts, a torrent in others – on these people standing here. On rare occasions, the sun is victorious, in breaking through the cloud cover, and offering a brief respite. However the ominous dark clouds close in very quickly and shut off the sunlight, all too soon to restart their assault on the poor folks below. Some of these people are standing under the tress, thereby having a little protection from the†¦show more content†¦Carol was also excited and avidly joined in the conversation and planning for the party. At last the troubles seemed to be getting over and her excitement was more to the fact that she was returning home and to the apartment and place she loved. This morning, Karl was running late, but it did not bother him. Already his work at the office was done and over with. The transition period of passing on his responsibilities to Julian was over, and had gone through very smoothly. Julian was now officially the new President Marketing Sales of the company. Karl’s presence in the office was completely obligatory, and a few minutes or even a few hours of tardiness, would have no adverse effect on the working of the company. He had awakened on time, but when he saw Carol’s lovely face on the pillow next to him, with an even lovelier smile (obviously she was dreaming something pleasant), he had rolled over and gently started nibbling on her ear lobes, all the while snuggling into her neck and also kissing the top of her bulging lovely breasts, that had peeked out of the teddy that she was sleeping in. He watched, as her nipples tightened and began taking shape, indenting them selves through the sheer material of the teddy. Carol gave a soft moan slowly opened her eyes and drew him closer. He began to kiss her all over and she responded by doing the same. Karl put one hand of his under the duvet that covered theShow MoreRelatedHow Queens I Want to Break Free Video Explores Queerness in Relation to Queer Theory1544 Words   |  7 Pagessexuality through their music video I Want to Break Free (1983). This essay will attempt to discuss how Queen’s music video, I Want to Break Free, explores que erness in relation to queer theory. Firstly, I will introduce the ideas and arguments of queer theory through Gilbert Herdt article Same Sex Different Cultures (1997). I will then discuss Queen’s portrayal of drag within the music video and how it can be seen as queer rather than heterosexual. Lastly, I will argue that Mercury’s depiction ofRead MoreExamples Of Stereotypes In To Kill A Mockingbird1034 Words   |  5 PagesTo Kill a Mockingbird, Harper Lee includes characters that break stereotypes to show how they are restricting and harmful. To begin, one character that breaks stereotypes is Scout. A major stereotype that she faces is gender roles. Throughout the novel, she is told by family and neighbors alike to act and dress like a girl. â€Å"I could not possibly hope to be a lady if I wore breeches; when I said I could do nothing in a dress, she said I wasn’t supposed to be doing things that required pants† (LeeRead MoreHOW TO BREAK A BAD HABIT1472 Words   |  6 Pagesï » ¿HOW TO BREAK A BAD HABIT Breaking a bad habit is and can be very hard to do. To start a habit is kind of simple once you think of something like smoking, then you have already started the bad habit by thinking of smoking. However when they think they have broken the habit, they will fall back to the same habits again when they face problems in life or have some stress in their life after breaking the habit. To keep from falling back in the bad habit, you will need some support from your familyRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1598 Words   |  7 PagesIn the book Adventures of Huckleberry Finn, enslaved men try to break free from their slave owners as they sail down the long windy Mississippi River. Mark Twain, the author, wrote this book because he wanted to portray the American south during the pre-civil war era. This book revolves around multiple themes, and styles such as Natural life through the freedom of spirit and slavery regarded issues. In the Adventures of Huckleberry Finn, by Mark Twain used the setting of enslaved men floating downRead MoreExplication Of John Donne s Holy Sonnet 14933 Words   |  4 Pagestrying to change his ways but finds no success and asks God to change in a way I find quite terrifying. The use of violent and erotic language (i.e Batter, Force, Labor, Captive; and erotic words: i.e ravish, love, knot etc) set the tone of the sonnet, and it remains constant all through. Before diving into the content of the poem, we look at the form of the poem. This poem has a Petrarchan form, and an Elizabethan structure. I know this because it has 14 lines, the rhymes, and the ending couplet. TheRead MoreThe Yellow Wallpaper by Charlotte Perkins Gilman903 Words   |  4 Pagesto tear down the wallpaper and free herself. The woman escapes John’s wall imprisonment when she tears off the wallpaper. While she tears off the wallpaper, it mocks her but it does not stop her from reaching her goal. â€Å"I’ve got out at last†¦and I’ve pulled off most of the paper, so you can’t put me back!† (Gillman 665). The narrator has such a deep desire to escape her husband’s tedious walls that she creates an alternate personality that she sets free at the end. She has decimated mostRead MoreEssay on Paulo Freires Pedogogy of the Oppressed1204 Words   |  5 Pages Based on the demands of our educational system, our society is forced to conform to the level of education that they want us to be at. This educational distortion is beneficiary to the educators realm and the way of governing education . We are seen as merely objects rather than subjects and are fed only facts/information that the educator only wants us to memorize not actually comprehend it or even ask questions or give our opinions to given facts/information. This is what makes the educator theRead MorePlatos Allegory of the Cave Compared to the Human Condition Essay1025 Words   |  5 PagesThey accept these views as reality and they are unable to grasp their overall situation: the cave and images are a ruse, a mere shadow show orchestrated for them by unseen men. At some point, a prisoner is set free and is forced to see the situation inside the cave. Initially, one does not want to give up the security of his or her familiar reality; the person has to be dragged past the fire and up the entranceway. This is a difficult and painful struggle. When individuals step into the sunshineRead MorePlatos Allegory Of The Cave Compared To The Human Condition Essay997 Words   |  4 PagesThey accept these views as reality and they are unable to grasp their overall situation: the cave and images are a ruse, a mere shadow show orchestrated for them by unseen men. At some point, a prisoner is set free and is forced to see the situation inside the cave. Initially, one does not want to give up the security of his or her familiar reality; the person has to be dragged past the fire and up the entr anceway. This is a difficult and painful struggle. When individuals step into the sunshine, theirRead More How to Break-up Essay1317 Words   |  6 PagesHow to Break-up Everyone knows that the break-up of a relationship is emotionally difficult for both parties. There is no easy way to break up with someone, and some will avoid it at all costs. We have even created several stages of being broken up just to avoid those dreaded words. Couples go on breaks, take some time apart, see other people, and give each other some room. There are also several types of break-ups. Some are clean cut, and others are long and drawn out. The truth is there

Analysis Of The Movie Nope - 755 Words

Have you seen the video online with the kid whose head is stuck in a iron fence? The kid appears to be about 3 or 4 years old. Somehow he stuck his head through he iron posts and got his head stuck, Clearly in too much pain to pull his head back out the way he stuck it in, he finds himself in trouble, his dad attempts to help him get unstuck with no success. Dad attempts to gently pull the head back through, nope. Dad attempts to physically push the bars apart, nope. No matter what dad try he just can’t get the kid unstuck. On the video the dad goes back into the house, apparently to call for help. The kid however, has an idea. He stands up a bit. Adjusts his shoulders sideways, and steps through the fence and gets himself unstuck. He’s free. He just had to change his perspective a bit and move forward instead of trying to pull back. So often when we find ourselves in a spiritual rut and need to get unstuck in our life with Jesus we just need a bit of a new perspective. To change our view point and redirect our efforts and we’ll find our way to being unstuck. Have you ever felt stuck in your relationship with Jesus? Like things were just stagnant? Maybe the growth and excitement of your faith just disappeared? And now your feeling dry and a little bit like you’re on a spiritual plateau? You know, not moving forward but not necessarily falling backwards either. And you’re wondering, â€Å"What do I need to do to get unstuck?† Well then, here’s some good news†¦you’re not alone.Show MoreRelatedThe Great Gatsby by F. Scott Fitzgerald644 Words   |  3 Pageshuman in The Great Gatsby, by F. Scott Fitzgerald? Don’t worry, the vacuous space upstairs will soon be filled. So, let’s dive in, like a dead â€Å"Gatsby† in a pool. Daisy and her association with symbols is... pointless to the structure of this essay. Nope, wrong again. Daisy is a centerpoint in The Great Gatsby, and the symbols she is seen with help prove the corpulent mass she holds giving her such impressive gravity. The first symbol that Daisy is seen with, or in rather, is the color white [representingRead MoreTata Nano9220 Words   |  37 Pagesfocus group discussion as the instrument. Association and completion techniques can also be used to find out the specific brand attributes that influences the buying decision the most. Expected Output The best brand positioning for Nano Analysis Plan The goal in qualitative research is to decipher, examine and interpret the meaningful patterns or theme for Nano that emerges out of the data collected by research questions. We will get this theme by Language processing. Three generalRead MoreAmerican Slang Essay 115481 Words   |  62 Pagesare the standard in referring to a female student, for instance, canary, hen, pullet, and quail; and a female residence hall is a hen coop/ranch/roost, quail roost or jail.[14] During the period from 1900 to 1970, the scholarly collection and analysis of American college slang was at best sporadic. However, in these scattered treatments can be seen traces of the major changes that transformed college slang and college culture by the 1970s. By 1926-27, slang at Kansas University depicted not onlyRead MoreW1 Active Adj14109 Words   |  57 Pageswords in both spoken and written English, based on statistical analysis of the 390 million words contained in the Longman Corpus Network – a group of corpuses or databases of authentic English language. The Longman Communication 3000 represents the core of the English language and shows students of English which words are the most important for them to learn and study in order to communicate effectively in both speech and writing. Analysis of the Longman Corpus Network shows that these 3000 most frequentRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesNetworking Strateg y 321 PART III Acquiring Information Systems 327 Chapter 8 Basic Systems Concepts and Tools The Systems View What Is a System? 329 329 330 Seven Key System Elements Organizations as Systems 330 334 Systems Analysis and Design 335 Business Processes 336 Identifying Business Processes 336 Business Process Redesign 336 Processes and Techniques to Develop Information Systems 339 The Information Systems Development Life Cycle 339 StructuredRead MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 PagesAlthough these managers at Vetter Stafï ¬ ng did not have the power to change their role or job description, each had the power to change how they currently managed their teams. They learned at the seminar that a little honesty, introspection, and self-analysis goes a long way, especially as it relates to evaluating the integrity of their commitment as well as the process they are currently using to get their salespeople to perform at their very best. UNDERSTANDING THE COMMITMENT TO COACH YOUR SALES

Overview of Careers for Zoology Example For Students

Overview of Careers for Zoology You’re on vacation with eight of your closest teenage girl friends and are staying in a cabin house at the mountains. It’ the middle of the night, you’re sleeping soundly in your bunk, suddenly you hear noise outside of your window. You begin to panic, yet you don’t want to wake anybody up, convincing yourself it’s nothing you fall back asleep. Plenty of minutes later you hear a louder noise and decide to look outside your window, little did you know a six-foot black bear would be staring you down. After waking everyone up, you decide to call Animal Protection Hotline and explain to them that a black bear appears to be outside your cabin. They send a specialist to remove the bear, so out of curiosity you ask where the bear is going to be taken. They say that it will be held at the local zoo where he will be residing now and a zoologist will care for it. While many people think that zoology only deals with zoo animals, conservation and animal relocat ion are important parts of the field of zoology. Zoology is the intense research of animals, dead or alive, and the caring for their well-being as well as ensuring species management and survival. When you mention zoology plenty of people link it to zoos and caring for animal habitats, yet they don’t know that Zoology originates from Ancient Greek. (7) Aristotle is known as the founder of Zoology because he was the first to be intrigued by exotic animals. He published his research that he kept while studying certain species in the book â€Å"De Animalibus† in 1476. (7) Even though Aristotle investigated a variety of different animals his main focus was Marine Life. (7) A bird’s egg fascinated him because it led him to investigate the gender differentiation s. (7) When Aristotle’s book became available to read plenty of people criticized his work, yet it did lead scientist to look into off spring reproduction. (7) However, Muslims were also curious about these exotic animals, yet they believed in two different types of studies: literary and practical. (8) This means they would learn about agriculture or veterinary medicine, despite after investigatin g both ways they decided to merge both studies into one because it all dealt with the study of animals. (8) A famous Muslim writer wrote a bestiary called â€Å"Book of the Animals† yet he was not credited because this bestiary expanded beyond zoology. (8) Another valuable researcher was Al-Asmai that contributed to this career because of his precise concept of breeding camels with horses. Scientist till this day are still researching animals and examining the remains of exotic animals. Zoology is an extremely broad career with plenty of different animals to research and care for. A zoologist should have obtained at the minimum a bachelor’s degree in biology or some sort of animals study. (1) The majority of government jobs and universities require for you to have a PhD to be considered for employment. (1) A couple of high school classes you could take to have an advantage is this field are statistics, data modeling, computer skills, and another advanced mathematics. (4) Beyond majoring in zoology a variety of graduates specialize in certain categories of animals. For example: cytologists specialize in whales, mammalogists specialize in mammals, and herpetologists specialize in amphibians and reptiles. (2) There are plenty of different careers that zoology can lead into such as pharmacy, dentistry, journalism, and biology. (2) A career in zoology also has specific jobs for different people because not every animal is the same. A zookeeper does a small part of everything for their explicit animal as they don’t exactly prepare the animals food, but they tell the cook about the dietary needs for the animal. They also clean the cage the animal is residing in and make sure nothing unsafe in is the possession or contact with them. A zookeeper will observe the animal and the way it behaves in their habitat. As they are observing, they will write down certain information because they write reports to let other specialist know about their data. Zookeepers want to inform doctors in the veterinary field if they believe the animal is not health because they want to prevent death. They are also responsible for grooming, exercising, and training the animal. Exotic animals are similar to humans because if they don’t get the right amount of exercise they can have health complications. It would be unsatisfact ory if the animal was to attack a visitor, therefor; they train the animal to stay inside of their habitat and away from visitors. The last important responsibility a zookeeper has to obtain as part of their job is speaking with visitors and/or presenting information about their specie. In the majority of zoos they will have scheduled hours when the zookeepers comes to speak to the public. They will inform you about the health of the animal, or if there is any way they could help keep them from becoming extent. A zookeeper does plenty of different tasks, yet they have others experts fulfill these jobs for them if they need help. (4) Essay on The Path I'll Take: ZoologyThe fifth credible zoologist is David Attenborough who did not physically study animals instead he presented the Nine Life Series. He was actually a naturalist that wrote and presented the information to inform people about this specific theory. The sixth zoologist is Clinton Richard Dawkins who published the book â€Å"The Selfish Gene† which spoke about the gene view as part of evolution. He also was recognized for the word meme, which is a behavior instant that is said to have been passed down from one person to the other. The seventh credible zoologist is Stephen Robert Irwin who studied the crocodile in its natural habitat. He had different careers, yet they all revolved around crocodiles, like a wildlife expert, television host, and a conservationist. The eighth zoologist is Archie Carr III who studied the jaguar specie and persuades the Belize government to play an active role in protecting the land for jaguars. He is also the founder of â€Å"Cockscomb Basin Wildlife Sanctuary† which is in Belize. The ninth credible zoologist is Frederick William Frohawk who most was known for publishing three books revolving the topic of butterflies. He was also known for being a lepidopterist which is a person who studies or collects butterflies. The last most credible zoologist is James Henry Fleming who was known for studying birds and collecting information. He maintained an enormous library revolving ornithological which was donated to â€Å"The Royal Ontario Museum† when he passed away. (11) Other zoologist that were extremely recognizable in the nineteen century were; Lamark, Curvier, Geoffroy St. Hiliare, Goethe, Owen, and Oken. (6) A zoologist doesnt only have to have a passion for animals; they also have to have a flexible work schedule. Zoologists usually work from Monday through Friday, but have to be able to work most desirable Saturdays or Sundays. (9) This is major if you are working in zoos as zookeepers because the large portion of tourist will visit on weekends and need someone to guide them. The hours you work will most likely not fluctuate because you will work since the time the facility opens till when it closes. Unless you have to stay overnight to observe an animal or they need you to care for a certain animal. (9) Usually a zoologist will relocate to different continents that have a different climate to explore animals in their natural habitat. Such as Australia because they have a variety of exotic animals that you would not necessarily see in The States. Strengths to becoming a zoologist would be to have the patience to observe animals for a long period of time. (9) Another major factor would consist of you being able to work indecently and not count much on working in teams. (5) You should also be able to do in depth research and be able to explain your research to people who are not acquainted with the study of animals. (9) It is difficult to obtain a job as a zoologist because there is only a certain amount of places that hire you. As for places that would employ you it would be universities, government research institutions, NHS, medical research companies, museums, culture organizations, zoos, wildlife trusts, and environment protection agencies. (9) Zoology consists of the study of animals and your desirability to physically interact with them, so you can write profound research of the specie you are investigating. In conclusion, Zoology had been around for centuries starting when Aristotle introduced the study of animals to the world. Hundreds of other specialists were intrigued by this study, which lead to the field of zoology. Anybody with a minimum bachelor degree in biology or animal study could pursue a career in zoology. There are a variety of different positions in this field such as, zoo keeper, wildlife educator, researcher, and wildlife rehabilitate. Depending on your position and how many years of experience you have you will get paid a bit more each time. One of the greatest concepts that zoologists are trying to figure out are if different species have common ancestors. Or if two different species were to interbreed they would create new specie into society. There are hundreds of zoologists who have participated in the research of animals, but there are a few that are recognized for their ideas. Zoologists will dedicate their lives to studying exotic animals and helping maintain c ertain species from extension. Works Cited http://www.sciencebuddies.org/science-fair-projects/science-engineering-careers/Zoo_zoologistsandwildlifebiologists_c001.shtml#onthejob http://teacher.scholastic.com/scholasticnews/indepth/endangered_species/background/index.asp?article=zoology http://highered.mcgraw-hill.com/sites/0072349034/student_view0/zoology_timeline.html http://www.iseek.org/careers/careerDetail?oc=100486 http://books.google.com/books?id=sTMIAQAAIAAJprintsec=frontcoverdq=Zoologyhl=ensa=Xei=I2ZpUp7RCcGTkQfxjYHoAQved=0CEQQ6AEwAg#v=onepageq=Zoologyf=false https://sites.google.com/site/zoologicalbeginnings/Home/introduction/episode-i http://www.middletownbiblechurch.org/sciences/scienc8.htm http://www.selfgrowth.com/articles/10-great-zoologist-of-all-time-0 https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/zoologist.aspx

Global Marketing of Amazon Free Samples †MyAssignmenthelp.com

Question: Discuss about the Global Marketing of Amazon. Answer: Introduction This report is about the global marketing of Amazon. Amazon is one of the undisputed leaders in the online retail store. Global marketing takes place when managers of marketing department use a global plan to successfully market their goods and services on a worldwide basis. Only 10% manufacturing organization in the U.S. take part in actually exporting their products. There is a huge chance for any U.S. corporation looking to partake in global marketing. (Lombardo, 2017). It is helpful to increase the sale and reach of your product. Global marketing provides the facility to known the product globally. Amazon is US based company. It is an online retail store, where customer gets opportunities to buy the product through Amazon website and can choose from the various products. Amazon will deliver the product (Paliwoda, et. al., 2013). However, Amazon is not the first company in E-commerce but they have capitalized their resources very well and having the huge satisfying customer base. The report focus on the objectives of the Amazon because mission of the Amazon is to maximize their satisfied customer base and that will help to reach their vision. The report also discusses about the various strategies used by the Amazon to enter into the Australia market. It the last, report focuses on the market entry mode and STP respectively. Objectives Mission Statement Amazons mission statement is as follows: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. The mission statement of the company states that companys prime objective is to provide customer the best lowest price in comparison to others and company offers the best available selection and at last, the utmost convenience (Babnik, et. al., 2014). Importance of Mission statement: It determines the company direction = business owners utilize this declaration to remind their team members why their business exists because this is what creates the business victorious. It focuses the companys future = mission statement gives guidance to the company and plans accordingly to achieve mission, which will be helpful in achieving the vision of the company. It offers a pattern for decision-making = a clear mission statement gives managers to take decisions accordingly to implement the mission successfully (Babnik, et. al., 2014). Importance of Corporate Objectives: A company plan cannot live without objectives much in the same way as the company itself cannot survive without knowing its purpose or intention. Actions and strategies are dictated by company objectives this makes it very important for the business owner as well as employees to fully recognize and align their work to objectives (Jensen, 2010). Company must work according to the objectives because this gives the direction to work upon and accordingly strategies will be making. SMART objective of the Amazon are: In 2017, Amazon expects to generate profits of nearly $170 billion. Amazon is targeting to capture a 20% share in Australias e commerce market, it is planned to generate around $6 billion from this market. 15% gain share of the 15-50 year female segment for apparel and personal care products by 2020. Target to gain eight percent share of the 15- 35 yr male segment for personal care products by 2020. Companys objective to grab 20% market shares in Australia among total market share of e commerce companies. These targets are having high focused to be achieved to catch high market share in Australia. (Forbes, 2017). Recommended Strategy Michael porters model of generic strategy helps the Amazon.com for competitive advantage, which helps the company to develop the business in the middle of tough competition in the e commerce. Amazon is doing really well in their existing countries and generating good revenue through online retail store. While the leader in the online retail market, Amazon proves to be extremely competitive in the market against giants like Walmart. Amazon has successfully managed to grow their business and expand their business globally this is all done because of their intensive growth strategies. The growth in the international market shows the business plans of the Amazon and it show that a company, which is based in USA and started their work in USA but now Amazon operates globally and expand their reach globally (Porter, 2011). The reason behind the success of Amazon globally is that they have effectively implemented their intensive growth strategies and a generic competitive strategy that helps them to compete with their competitors and help in sustain in the market. Now company is entering into the new country Australia. So company again analysis the generic competitive strategies that help them to operate their business in Australia. There are various types generic competitive strategies, company choose one strategy primary and follow the rest strategies partially to be successful and competitive in the market (Porter, 2011). Generic Strategy (Michael Porters Model) Cost Leadership The concept of cost leadership is developed by Michael Porter and utilize in business strategy. It explains a method to set up the competitive advantage. Cost leadership means the lowest cost f operation in the industry. Cost leadership is regularly determined by company size, scale, scope, efficiency and cumulative experience. As company is entering into Australian market so it is important for the company to control their cost because it is new market for the company and company is starting their business there. Therefore, company need to control their cost from starting and work with efficiency helps the company to control the cost and increase in the profit. Efficiency working will help the company to reduce cost because less work means no extra cost and affect on the margins of profits, which will help the company to compete with competitors by lowering the price of the product (Datta, 2010). Company aim is to minimize the operational cost as much they can because high operational cost can reduce the profit margin and it affects the expenses side. To minimize operational cost, company objective is to use superior computing and networking equipments that helps in increasing the operational efficiency. Company knows the nature of e-commerce and they know they will earn profit from process mechanization that usually used in purchase processing, setting up and other operational procedures. These advantages allow Amazon to minimize their cost and increase their operational efficiency in the online retail (Porter, 2011). Differentiation strategy = this strategy is used by the business to make a unique product or services which consumer will find better than others will. The strategy is used to differentiate the product or service of your company from the competitors (Boehe, et. al., 2010). Focus Strategy = Developing, marketing, and selling the products to niche market, by focusing on the particular customer segment, particular product line for that segment or a targeted geographical area. The objective of the focus strategy is to become the market leader in a particular customer segment by providing them high quality product or services (Porter, et. al., 2010) Market Entry Mode Amazon is planning to enter into the Australian market. It is very important for the company to decide the correct entry mode in the market because correct entry mode will affect your business positively and helps in reducing the cost too. However, if company choose wrong way to enter into the market it will affect the business negatively that will influence the revenue and increase the expenses for the company. To enter into a new market will incur a lot of money for the money so it is very important for the company to take the right decisions over it (Laufs, et. al., 2014). There are various market entry modes, which are as follows: Joint Ventures = a joint venture means where two or more than two parties come together and uses their resources to achieve a specific work. The work can be classified into two categories it can be new project or other business activity. In joint venture, both the parties are agreed to share all profit and losses. (Deitz, et. al., 2010) In this case Amazon can joint venture with establish firm of Australia who has strong customer base and having a good indentify in Australia. Advantages: Good customer base Low cost of entry Developed supply chain Disadvantages: Sharing of profit Decision making process Licensing = It means Amazon authorize the any firm of Australia to use their name and start the business of online retail using the name of Amazon over a period and the profits will be shared by both the firms which they decide in the contract. Advantages: No extra cost of establishing business or operations. Easy entry Disadvantages: It may the goodwill of the company Less authority of control Greenfield operation = Greenfield corporation means where a company decides to manufacture their own plant in the foreign or other country where they want to start their business by using their own capital. (Womack, et. al., 2010) Advantages: Full authority in decision-making No restriction in implementing their own policies Disadvantages: Lot of money requires Fulfilling all the legal requirements of the country. For market entry mode Greenfield operation will be best for the Amazon to entry in the Australia market. This entry mode will be beneficial for the Amazon because in this mode there is no interference of others. They have the full right in taking decisions and company can implement the strategies of their choice. The only disadvantage of this entry mode is lot of money required to set up all the required things but that will affect positively in near future. Amazon can plant their own warehouse and store the purchased items and afterwards will deliver according to the order of the customers (Brouthers, 2013). This entry mode will be more beneficial for the company because Australia is big market and company is looking to grab that market. Somewhere this mode involves lot of money at the initial stage in developing whole set up like offices, warehouses, supply chain management etc. but this mode also gives the benefit of commanding the whole project, no interference of others. Like in other mode decisions making becomes complicated. Establishing own business unit will lead to high profits in long run (Brouthers, 2013). Segmentation, targeting and positioning strategies Segmentation Segmentation is the first process in the STP. Amazon can start with segmentation process by selecting the base for segmentation. The criterion for segmentation for Amazon is that they are focusing on every age group from newly born baby to old age. We also focus on lowest prices for the products offered. As the work of Amazon is, depend on technology, so age might be an outstanding segmentation aspect. This is because the young people are more technology friendly while compare to old age people then company should select the segment descriptor (Strauss, 2016). Targeting While selecting the market segments Amazon must considers several factors. One of the major considerations that Amazon looks into is that the market segments fits into the company objectives. Objective is not a term but it defines an organization overall and their responsibility towards society and decisions of the company must be in line with objective of the company. Another aspect that company needs to consider the size of the segment. The size of the segment will classify the profitability of the segment. It is important for Amazon to take considerations on the several competitors available under the segment (Strauss, 2016). Company does business with websites it owns applications and some stores, from where orders can be placed. It helps the company to target the customer more effectively and due to 24x7 availability of the products results to increased customer base and company portfolio. Positioning Last but not the least in the process is Positioning. It is important for the company to understand the market and the way the competitors brands are positioned. Understanding the market means company should discover the both intangible and tangible advantages, which customers are looking for. The Amazon wishes to recognize characteristic of its goods that the consumers consider as essential. After understanding, the market Amazon should design their product and communication approaches (Strauss, 2016). Table 1: Showing segmentation, targeting and positioning Source Dudovskiy, 2017. Type of segmentation Segmentation criteria Amazon target customer segment Geographic Urban Yes Demographic Rural Yes Age All age group Behavioural Gender Both ( Male and Female) Occupation Professionals, Employees, Students Personality Easy going, ambitious and determined Degree of loyalty Hard core loyal, Switchers, Soft core loyal Benefits sought Widest range of products, competitive prices, convenience of online purchase Psychographic Social class All social class (lower, middle, working and upper class) Lifestyle Resigned, Mainstreamer, Aspirer, Explorer Reformer Conclusion The report will be helpful in understanding the importance of international marketing. As company is entering into new country and in a different market, this report will help in understanding the importance of mission statement that will help the company in talking decision accordingly to achieve their objectives. In the next stage, cost leadership strategy will be recommended to the company while starting business in Australia. Then the entry mode in the market is explained where company should follow the Greenfield corporation mode because it gives the fully command facility on the project. At last, segmentation targeting and positioning of the company is explained through the table format. References: Babnik, K., Breznik, K., Dermol, V., and Trunk irca, N. (2014). The mission statement: organisational culture perspective.Industrial Management Data Systems,114(4), 612-627. Boehe, D. M., and Cruz, L. B. (2010). Corporate social responsibility, product differentiation strategy and export performance.Journal of Business ethics,91(2), 325-346. Brouthers, K. D. (2013). A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance.Journal of International Business Studies,44(1), 14-22. Chaffey, D. (2015).Digital business and E-commerce management. 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